Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Microsoft Office 2019 or Office 365: The best choice

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]

Virtualization: 10 Critical terms

Virtualization is the act of moving a physical component or bit of software from a physical environment to a digital one that’s normally delivered over a network. This technology has become one of the most sought after tech improvements of the past decade, especially among small- to medium-sized businesses (SMBs). The only problem is, virtualization […]

Replace phone scheduling with Bookings

Time is the commodity of service providers — therefore being able to manage it well ensures profitability. To maximize your schedule, use Bookings by Office 365. Here’s how this easy-to-use app can greatly benefit your business. Visibility Bid adieu to the days of scribbling on post-its and frantically going through your schedule to find out […]

Data backup solutions for your business

Any business owner worth their salt knows the value of data to business. This is why it’s bizarre that many business owners don’t have a proper data backup strategy in place. Organizations of all sizes need to take a proactive approach to backing up their data, and there are several solutions they can implement to […]

Check the list of free ransomware decryptors

We’ve gotten so caught up discussing ransomware prevention with our clients that we’ve neglected to mention that several strains have already been defeated. In fact, there’s a decent chance you can actually decrypt all your data for free. Make sure to check these free resources before responding to a cyberattacker’s demands. The state of ransomware […]