Live video: a free way to reach new customers

Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium. Keep reading […]

Aspects of virtualization: licenses

Aspects of virtualization: licenses

Software developers make a profit by selling us the best product they can create. When selling pieces of their software in bulk they offer licensing packages to businesses so you don’t have to buy 100 copies of the same CD. Simple enough, right? Well, now that an increasing amount of services and tools are moving […]

Engage your audience with Google Slides

Presentations no longer have to be one-way transactions where presenters spoon feed information to participants. Until now, slideshow software didn’t offer a lot of opportunities for back-and-forth communication with your audience, leaving you to facilitate Q&A by yourself. However, with one simple software feature in the recent Slides update, Google has totally changed the way […]

How business continuity plans can fail

How business continuity plans can fail

Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues. Here are some of them. Over-optimistic testing The initial testing attempt […]

Are your site’s images hiding an attack?

Are your site’s images hiding an attack?

As more and more content management services are released to aid SMBs in online marketing, security risks also increase. One such helper is the image processing service ImageMagick. And while it has proven useful to countless businesses, it is now something you should be concerned about from a security standpoint. Let’s take a minute to […]

7 Twitter tactics to get more retweets

7 Twitter tactics to get more retweets

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention. So what can you do to get more people […]

Essential Microsoft Word formatting tips

Essential Microsoft Word formatting tips

Microsoft Word has been around for over 20 years, and for better or worse it has become increasingly complex. What started as a simple text editor has evolved into a multifaceted piece of writing, design and collaboration software. No matter how much time you spend with it, there are always new tricks to learn that […]

App virtualization explained

App virtualization explained

For someone with limited IT experience like a small business owner, they could find themselves overwhelmed by their company’s IT demands. Fortunately, virtualization services are giving small business owners a fighting chance. However, the term virtualization can refer to a number of different strategies. For instance, vendors recommend that you purchase app virtualization services because […]

Are you using this effective marketing tool?

Are you using this effective marketing tool?

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that, […]